For yourself

Something made you look this up

Maybe a piece of feedback that didn’t sit right, and still hasn’t. Maybe a new job with more people in it than the last one. Or maybe just a quiet suspicion that how you think you come across and how you actually come across aren’t quite the same thing.

That last one is what this measures.

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Prefer to look first? See a real report →

Three things, in order

How you lead

Where you sit on two things that decide most of it. How fast you move from deciding to doing, and what you protect when you can’t protect everything.

Not a box. A blend. Most people come out around 60 or 70 percent one style with two others running underneath, and the second one usually explains more than the first.

Where you go when it’s hard

Not how you feel under stress. What you actually did on the worst day of the last six months.

You don’t get asked that directly, because people answer that question the way they’d like to be. You get twelve situations instead, and four things you could do in each.

The distance between them

Most instruments stop after the first one. This is the part that tends to surprise people.

What’s inside

Twenty-eight pages, written for you, not a template with your name dropped in. A look at the actual document:

Sample page from the Leadership Imprint

Your Imprint at a glance — your style, your place on the map, and how your four blend.

Sample pages, shown with a placeholder name.

Your range

Everybody has a Tuesday-morning version of themselves and a version that turns up when the week has gone wrong. For some people those are close enough to be the same person. For others the distance is considerable.

If yours is short, your team always knows what they’re getting from you, and you may be holding a position past the point where it’s still the right one. If yours is wide, you can meet a situation where it is, and the people who work for you spend a certain amount of energy reading which version arrived this morning.

Neither of those is a fault. Both have a cost, and the cost is easier to manage once you know which one you’re paying. What tends to land hardest isn’t the size of the gap. It’s the direction, and reading that you go somewhere specific under pressure that you’d never have named yourself.

What you think your team says about you

Twelve more questions, answered the way you think your team would answer them about you, with the door shut and nothing riding on it.

This isn’t feedback and we’re not going to pretend it is. Nobody on your team is contacted. Nobody else is assessed. We don’t email your colleagues.

What it measures is the assumption you’re already acting on every day. Somebody who believes their team finds them approachable behaves differently from somebody who quietly suspects they don’t.

The gap between how you lead and how you think you land is the finding.

For a lot of people it’s the most uncomfortable page in the document.

It isn’t going to flatter you

Every style section names what that style costs the people around it. Including yours.

If you come out Rocket, you’ll read that things get done and people leave, and that you probably don’t connect those two facts.
If you come out Bus, you’ll read that your instinct to protect people looks like kindness and works like avoidance.
If you come out Tractor, you’ll read that your team often can’t tell the difference between you thinking and you being stuck.
If you come out Jet, you’ll read that everything you said was true when you said it, and that this is no comfort at all to somebody holding the third version of the plan.

Nobody comes out of this flattered, which is most of why it’s worth the fifteen minutes.

You’ll disagree with something in it. Good. Keep the question and throw away the answer, then work out what it would have said if it had been right about you.

Try the two-minute preview

Ten quick questions, a real result rather than a teaser, right here. No email, no commitment. The full assessment below is longer and goes much deeper.

What arrives

A 28-page report.
Your position, your blend, where you go under pressure, your range, how to work with the other three, and one specific thing worth doing about it.
The workbook.
Eighteen working pages you fill in rather than read. Print it or work through it on screen.
The last page.
What this instrument can’t do, and where its evidence currently stands. It’s in every copy and we’d rather you read it.

And then, a few days later, one more thing.

Three questions you answered at the start get left out of the report on purpose. They’re about where you go when a conversation gets uncomfortable. Push, accommodate, delay, or avoid.

That arrives separately, by email, with a short video explaining how to read it. It’s held back because landing a thing like that at the bottom of page 14 with no context is how it gets misread.

What it takes

Forty questions, plus the twelve-question Mirror. Twelve to fifteen minutes. On your phone if you want.

Most questions give you two statements and ask which is more true of you. There’s no middle option, on purpose. Given a middle, most people take it, and then the result means nothing.

Some of it is annoying to answer. Both options will look right and you’ll have to choose anyway, which is the part doing the work.

Your report comes by email. There’s no account and no login, and no way back in afterward, so save the file when it arrives.

How it’s built →

Questions people ask

What exactly do I get?

A personalized report of about 28 pages, an 18-page workbook, and a few days later a short follow-up by email with a video. All of it is yours to keep.

How is it delivered?

By email. There’s no account and no login. Because there’s no way back in afterward, save the file when it lands.

How long does it take?

Twelve to fifteen minutes for the forty questions plus the twelve-item Mirror. You can do it on your phone.

Is this a personality test?

No. It measures what you do, not who you are underneath, and behavior changes with the room. It isn’t a score or a grade either.

Who sees my results?

Only you. We don’t sell it, share it, or send it to your employer. Your results are yours →

Is it validated?

It’s a new instrument and we’re specific about what that means. Where its validation currently stands is stated on every report and on the site. Where validation stands →

What this isn’t

It isn’t a personality assessment.
It measures what you do, not who you are underneath.
It isn’t a score.
No number out of a hundred, no grade, no ranking against anybody else.
It isn’t finished.
It’s a new instrument and we’re specific about what that means. Where validation stands →
And nobody else sees it.
Your report is yours. We don’t sell it, share it, or send it anywhere. Your results are yours →

See yours

Put me on the list

Everything above, delivered by email. Add a printed, bound workbook if you’d rather write in a real one.

See a real report first →

Running a team? The individual version tells you about you. There’s a version that puts your whole leadership group on one map and tells you what the shape of it is costing you. For your team →