The day doesn’t certify you
It qualifies you to co-deliver.
Certification takes one full day, then one session delivered alongside somebody already certified, then one you run on your own while somebody watches.
We say that in the first five minutes of the day, so nobody leaves thinking they’re finished.
If that sounds like more than you wanted, this probably isn’t for you. If it sounds like what a credential should actually be, keep reading.
Who this is for
Coaches and consultants who already know how to facilitate and want a better instrument to facilitate with.
Internal L&D leads who are going to run this across a leadership population and would rather own the delivery than buy it every time.
This is not a facilitation course. We assume you can hold a room. If you can’t, this is the wrong purchase and we’d rather tell you now.
What it takes
The day
Ten modules, taught the way you’ll teach them. Two of them you’ll teach back to the room the same day, which is why the modules are assigned two weeks in advance and not on the morning.
One co-delivery
You run a real session alongside somebody certified. You own at least half the modules, agreed in writing beforehand rather than divided up on the day.
One evaluated solo
You run one on your own. Somebody watches, against a rubric you’ll have seen from the start.
Then you’re certified.
What you’ll be assessed on
You get the rubric before the day, not after. Four sections, scored one to three, no hidden criteria.
One section is non-negotiable. A single zero anywhere in it is a fail regardless of everything else, and it’s the one experienced trainers fail most often.
It’s about holding back what’s meant to be held back.
Parts of this instrument are deliberately withheld until a specific moment. The result nobody sees until the room. The conflict slip that stays sealed. The section that gets released after lunch and not before. An experienced facilitator’s instinct is to be helpful, and being helpful early is exactly how those moments get spoiled.
You can only spoil the reveal once per room.
Three things you can’t learn from a guide
Everything else in this instrument is written down well enough that a good facilitator could pick it up cold. These three aren’t, which is the actual reason the day exists.
- The reveal.
- Sealed workbooks, names showing, four things said before anybody opens one, then ten minutes of protected silence. The silence is the part people get wrong. It feels far too long from the front of the room and it is the most valuable stretch of the day.
- Find Your Opposite.
- Sixty minutes, four steps, and cutting any one of them removes the thing that makes it work. There is no short version. Run it properly or don’t run it.
- What to do when somebody rejects their result.
- Somebody will. There are three versions of that rejection and a different answer to each, and the wrong move is to argue. A leader who feels labeled spends the rest of the day defending and you’ve lost them for the afternoon.
The morning is those three. The afternoon is you teaching them back to us.
What we ask of you before you arrive
- You take the Imprint yourself.
- All of it, including The Mirror. This isn’t a formality. You cannot facilitate the reveal without having sat through one. Somebody who hasn’t will teach the words and miss the moment, and the room can tell.
- You’ll get your teach-back modules two weeks ahead,
- in writing. Somebody who has known for a fortnight that they’re teaching the reveal will have read it four times by the morning, which is the entire reason we assign them early.
- You’ll read both facilitator guides before the day.
- The full day and the half day, so you know what gets cut and why.
What it costs and what you make
Certification
The day, one co-delivery, one evaluated solo. Your own Imprint, both facilitator guides, the workbook, the rubric, and five assessment credits so you can start immediately rather than leaving with a folder.
Your first year’s license is included. No admin account to buy afterward, no kit to unlock.
After year one
Your delivery right, materials updates as they change, a listing, new modules, and the facilitator group. If it lapses, the delivery right ends.
Assessment credits
Each credit covers one participant: the assessment, scoring, their personal report, and their place in that team’s Team Imprint. Credits get cheaper in volume and carry over while your license is active.
Digital only. You print your own participant materials, which means you control the format, the branding on the folder, and the margin.
What you charge is your business
We publish a suggested retail price. We don’t set yours.
A solo coach running a session for six people and a firm running a leadership population of two hundred are not the same business and shouldn’t be priced the same way. Your facilitation fee is entirely yours.
We protect relationships, not prices
You’re going to want to know whether we’ll turn up in an account you brought us. Here’s the rule, and it’s in the agreement, not just on this page.
If you found it, it’s yours. Register the opportunity with a named contact, a real conversation and a next step, and we don’t pursue it independently. Registration runs ninety days and renews while it’s moving.
If we already had it, we’ll tell you plainly, within five business days, and offer you the co-delivery rather than just declining.
If neither of us has a relationship there, it’s open to both of us.
A list of company names isn’t a registration. Nobody gets to lock out a market by uploading a prospect list.
What we won’t do is quote a client directly after you introduced them to us. It’s the thing that kills a certification network faster than anything else, so it sits in the agreement rather than on a page like this one.
We’re not open yet
The program is built. The guides, the workbook, the rubric, the co-delivery agreement, all of it exists and it’s been written properly.
We could take your money today. We’re not going to.
We haven’t delivered enough sessions ourselves yet to know what breaks. Some of what’s on paper will turn out to be wrong in a real room with twenty-five real people in it, and we’d rather find that out on our own time than on yours.
When we open, the first cohort will be small and it’ll be priced for the people willing to go first.
If you want to be told when that is, leave your details. We’ll write once, when there’s something to say.
One thing worth being clear about
Certification is for people who will deliver the Imprint to others. It’s a license and it’s earned.
People who complete a workshop receive an Imprint Program Completion. That’s a record of attendance and a finished plan. It isn’t a license to deliver, and we don’t let it be one.
If everybody who attends a session is “certified,” the thing you paid for is worth nothing.
