The purpose-to-pricing worksheet

A purpose you can't price is a slogan. This worksheet turns your "why" into three decisions the spreadsheet will actually feel: what you include that others cut, who you build for and who you decline, and the number you can say without apologizing.

It's four pages, plain language, no jargon. Work it in an afternoon.

What's inside

One belief your cheaper competitor doesn't hold. The line item where that belief costs you money. The price that protects it. And a one-sentence script for saying the number out loud.

Download it below, and if you'd like the occasional letter, leave your email. Either way the worksheet is yours to keep.